Dior Video Game Ad campaign makes geeks look chic


Who said girls can’t enjoy games? The problem with most consoles today is that they aren’t too high on chic quotient to actually turn into a fashion statement. But Dior is about to change that perception. The Dior Video Game Ad has tried to create a new concept called as ‘Geek chic’ that aims to create a style of a retro video game highlighting a “a modern love for all things vintage”. So how do they bring these two ideologies together, you ask? Well, check out their new range of makeup products, nail polish and more reminding you of classic games like Tetris, Pac-Man and other Nintendo games.

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Dior has described the effort as “A playful look at the world of Dior Beauty.” Not a bad tagline to capture the imagination of teens and young adults!
[Trendhunter]