With the myBaguette App, Fendi may have just coined a new term, DYOB- Design Your Own Baguette


Rise and shine fashionistas, this time we have news even we couldn’t believe when we heard. The Fendi Baguette has entered greater personalizable realms. To the uninitiated, how could you? Not already be in awe of the purse that has enjoyed an iconic status and already been produced in more than 1000 versions and materials. And thanks to an amazing new tablet dedicated application called ‘myBaguette APP’ fans and wannabe Baguette toters can now design and virtually personalize a FENDI Baguette.

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“I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bag which I can’t wait to see,” Silvia Venturini Fendi said. Playful, colorful, artsy, and crafted for iPads and Android, the app produces a white Baguette for a blank canvas, to decorate with a variety of tools, details and effects. But while brush strokes with splatter patterns and effects allowing (Instagram-style) filters are cool, one can even upload a photo from their device to further customize their Baguette. Consumers can even mix the 16 available hues to form new colors. And just so you know, your Baguette can then be shared on social media if you connect the app to your social networks.

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If that didn’t give you the push you need, you will find further inspiration by browsing the ART GALLERY section in the app that showcases Baguettes by the likes of Tom Sachs, Subodh Gupta, Hiroshi Senju, Alan Chan, Francesco Vezzoli. And several others! Launched on June 9th, 2014, the app is available to download for free on iTunes store and Google Play. And surprise surprise! We’ve already ‘bagged’ it. Want to see how well we fared? Voila! Presenting to you, our very own Fendi Baguette. So, who’s up next?

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