Hermès collaborates with architect Toyo Ito for Hermès Pavilion at Baselworld 2013


Hermès has gone all out for Baselworld by collaborating with Japanese architect Toyo Ito to develop the Hermès Pavilion a stand-alone marquee known for the exhibition. As Baselworld celebrates Hall 1, a newly built venue designed by architects Herzog & Meroun, brands like Chanel, Burberry, and Hermès are inspired by the venue and have called upon priced and skillful architects to create their own exclusive spaces for the show. The Acclaimed architect and 2013 Pritzker award winner designed the Hermès Pavilion, an architectural piece that is a symbol of the fashion house.

Hermès Pavilion has it entrance positioned in the corner, the pavilion appears to cut through the waves like the bow of a ship. As they enter, visitors will sense the serenity of the atrium, at the end of which the more intimate offices and presentation and sales areas are located.

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The brand’s latest watchmaking creations are placed on display in glass cases dotted around the edge of the room. Blossoming like metallic flowers, they take their place in the perpetual creative cycle.

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The architectural piece is twice the size of last year’s pavilion; a large steel frame is clad with over 624 intricate wooden lattices creating a spacious and superficially delicate pavilion. The organic design is brought to life with movement similar to the swell of the sea and also appears to tremble in the wind.

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The mesh creates an opaque wall look but on further inspection, you can see an inner wall. The wooden façade covers an inner structure made of wood, glass, and metal. Between these two “skins”, 167 plants form a corridor of greenery.

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Its latest watches as well as 43 photographic portraits of artists from the Hermès archives are on display especially for the occasion, in a setting inspired from the traditional Japanese teahouses and made from natural wood set and an added touch of greenery.

The minimalistic style of architect Toyo Ito is greatly in play in the design of the pavilion. The staircase made of wood and metal takes visitors up to the mezzanine in this two-storey box.

Artistic director Pierre-Alexis Dumas and Toyo Ito’s mutual interest in environmental awareness inspires the pavilion’s design. The construction is going to be in place during of the Show, which is from 25 April to 1 May, and will be dismantled, reassembled and thus rebuilt every year.

[Via – Selectism]