DJ Khaled endorsed Bang & Olufsen headphones to take on Beats by Dr.Dre line

In the world of premium headphones, the market is flooded with headsets endorsed by popular celebrities and athletes with the Beats by Dr. Dre line-up sitting comfortably at the apex. Now, another top-end audio equipment company has jumped into the race by announcing its own celebrity endorsed headphone line. Global sensation and larger than life Palestinan-American rapper DJ Khaled has teamed up with Swedish high-end audio giants Bang & Olufsen to create a special DJ edition of B&O PLAY headphones. “Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound,” Khaled said in a statement. “We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen.”

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DJ Khaled announced his new endeavor on his Instagram account and revealed a trio of color options. The use of vivid colors on the cans is quite the departure from B&O’s usual aesthetics with sober but premium finish. The product line will be launched this fall under the B&O Play H6 name. When available they will be sold online via HEADS Innovation as well in selected stores.

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[Via – Forbes]