Tiffany & Co. is all set to dazzle Russia’s capital as they have unveiled plans to open a two-level store in Moscow’s GUM department store at Red Square. Scheduled to open up in the 1st quarter of 2014, the new store will spread over 4,520 square feet. It will open up as the jeweler’s first wholly-owned retail business in Russia. Renowned for designing elegant jewelry collection, many with a story attached to it, the world’s premier jeweler is keen to outshine in the Russian jewelry market too after grabbing hold in Paris. Russian jewelry shoppers will be able to walk straight into Tiffany’s company-operated store and pick from a range of diamond collections by designers like Elsa Peretti, Jean Schlumberger, and Paloma Picasso. Shoppers will be treated to stylish Tiffany Blue-themed interiors, which will also feature archival motifs symbolic of Tiffany’s 175-year heritage.
The store interiors will impress with iconic features like polished stainless steel details with a wheat leaf pattern that frames the entrance of the jeweler’s Fifth Avenue flagship store; marble and amazonite floors; and custom furnishings inspired by the stained glass works of Art Nouveau designer Louis Comfort Tiffany, son of the company’s founder, Charles Lewis Tiffany.
Frederic Cumenal, executive vice president, Tiffany & Co, states, “Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance Russian market. We’ve designed the store with the warmth and elegance that make our legendary jewelry collections a pleasure to explore, and we look forward to welcoming everyone to the Tiffany shopping experience.”
[Via – Tiffany]
