The prestigious Design of the Year award 2012 was awarded to the London Olympic torch. The Olympic torch which was made from aluminum was created by Barber Osgerby of UK design studio. It is marked with around 8,000 holes which stands for each of the torchbearers. The design of the torch was received with mixed reviews with Carol Midgeley of Times describing it as “elegant” and Daily Telegraph asking readers to vote if it bore resemblance “cheese grater, cigarette holder or trash can”. The Olympic torch will start its journey 70 days before the London 2012 Olympics and will pass through Wells Cathedral, Cardiff Castle, Giant’s Causeway, Forth Rail Bridge, York Minister, Blackpool Tower and Windsor Castle.
The annual event which was held at London’s Design Museum had a total of 89 entries, including fashion designer Issey Miyake and RCA graduate Kihyun Kim. The 2012 Olympic torch will be on display at the Museum until July 4th 2012.