Bespoke Land Rover Discovery for Red Cross comes with its own drone to save lives


At the 2017 Geneva Motor Show, Land Rover has unveiled a bespoke version of its Discovery built by the company’s Special Vehicle Operations (SVO). Called ‘Project Hero’, the special vehicle has been made for the Austrian Red Cross to save lives and can even dispatch a search and rescue drone from its roof. Now, Land Rover isn’t the first company to experiment with the whole combination of drones and cars as we have seen many concepts in the past, but Project Hero is one of the first to put it to proper practical use.


The disaster and emergency management vehicle has the drone roof-mounted and comes with a fully integrated landing system. The advanced landing system is equipped with self-centering and magnetic retention technology that lets the drone land on Project Hero even when the vehicle is moving. The drone sends live footage to the Red Cross’s emergency response teams, helping them respond to landslides, earthquakes, floods and avalanches and investigate an emergency scene from a safe distance.

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Project Hero was created to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC). “Project Hero is the optimum combination of enhanced capability and innovative technology. We hope to help the Red Cross save lives in emergency situations,” said John Edwards, Jaguar Land Rover’s special operations managing director. The car will be based at the Austrian Red Cross training center in Erzberg, and in Vienna, for 12 months from June 2017.