Bespoke Rolls-Royce Wraith commissioned by legendary singer Roger Daltrey goes on display


Rolls-Royce has unveiled a one-off Wraith which is a part of the “Inspired by British Music” special edition series consisting of nine equally fancy cars. The bespoke model was built as homage to British music royalty band ‘The Who’ and none other than the band’s legendary front man Roger Daltrey was the man who commissioned the car. The car was built exactly according to what Daltrey wanted it, as the legendary singer sat down with designers and CEO Torsten Müller-Ötvös at Rolls-Royce’s headquarters in Goodwood to hand-pick all of the bespoke design enhancements.

Like with all nine Wraith coupes part of the “Inspired by British Music” lineup, Rolls-Royce has pledged a large portion of the car’s value to The Teenage Cancer Trust and other charities once it is sold. Claus Andersen, Rolls-Royce brand director, said: “It’s a privilege to welcome this remarkable car at Rolls-Royce Motor Cars London. Not only does it celebrate one of the most revered names in British music, but it also supports The Teenage Cancer Trust and other very worthy causes.” The bespoke Wraith captures The Who’s spirit perfectly with a series of bespoke touches. It features the band’s legendary bull’s-eye logo throughout the interior, as well as a laser etching of Daltrey’s microphone. The unique Rolls-Royce is currently on display at the company’s flagship showroom at the centre of Mayfair, and will remain there till it finds a buyer.

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[Via:Bmwblog]