Fiat is celebrating the 60th anniversary of the Jolly, also know as “Spiaggina,” a tiny car based on the original 500 which was produced from 1958 to 1965. It was a custom-built beach car with no doors, a removable awning top and wicker seats. Priced almost twice as the standard 500, it became a huge hit amongst rich yacht owners and wealthy beach goers. To mark its 60th birthday Fiat has created two limited edition models based on the current generation 500. First is the 500C Spiaggina ’58 which is fairly conventionally styled with subtle special design details as a tribute to the classic wicker-seated beachmobile. It features two-tone seats, a dash finished in the classic Volare blue color and a steering wheel with the vintage Fiat logo. A total of 1958 examples of the special edition will be made.
“The new ‘Spiaggina ’58’ is our gift to 500 for its birthday and the 60th anniversary of the ‘Spiaggina’, a real ‘time machine’ incorporating many reminders of the Dolce Vita era, such as the vintage Fiat logos and wheels, the white belt liner, the choice of convertible format only and the two-tone interior,” said Luca Napolitano, Head of EMEA Fiat & Abarth brand.
The second special edition model is the Spiaggina concept created by Garage Italia Customs which is a much closer reinterpretation of the original Fiat Jolly. The open-top 500C sports a dual-tone paint scheme along with a picnic-styled roll-bar and a rear passenger space with a built-in shower that can also hold all the beach essentials. The front seats have been traded for a tailor-built bench in blue and white Foglizzo leather upholstery featuring a waterproof treatment. Customers will have the option to order their car with the original windshield or a chopped aero screen. Fiat says the car will be offered to buyers on a per-order basis.
“I fell in love with the car when I was a boy, and as I grew up I was determined to bring it back to life,” said Lapo Elkann, chairman and creative director of Garage Italia. “I am so happy about the model’s relaunch, and hope it will convey the dreams and the magical years of the post-war economic boom and the Italian way of enjoying life. Since 2007, year after year, I’ve always personalized 500s for myself, and the opening of Garage Italia has enabled us to design a multitude of one-off versions, all confirming the versatility and immense contemporary appeal of this vehicle, still one of the world’s best-loved brands.”