Virgin America to reward its most frequent flier with a trip to space


The most loyal customers of Virgin America are in for a lucky treat. It’s most frequent fliers and Elevate Reward members are going to be roped into a new promotion, in partnership with Virgin Galactic. The Elevate member who earns the most status points between August 8, 2012 and August 7, 2013, will be the worthy receivers of the ultimate round-trip flight reward which basically means a sub-orbital space flight on Virgin Galactic. The new offer is part of the series of membership enhancements to commemorate the airline’s fifth anniversary.

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Phil Steward, director of guest loyalty at Virgin America decided to offer space flight as the ultimate frequent flyer reward as the airline lacked a traditional legacy airline product. This is a very shrewd initiative by Virgin America to up its customer base in a short time. Would you ditch your favorite airline to get a space ticket?
[Gadling]

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