A bespoke Porsche draped in Berluti leather was auctioned for $388,500

LVMH’s sub-brand Berluti has a rich heritage of creating exquisite menswear and bespoke leather good for more than a century. Some of the most exceptional creations by the French brand was auctioned by Sotheby’s in an online auction called the “Berluti: The Art of Craftsmanship.” Amongst all the items that crossed the auction block is this absolutely fantastic Porsche 911 Targa 2.4-liter that was reimagined by Berluti in a one-of-a-kind classic sports car. In 2012, Berluti started exploring lifestyle offerings with unexpected collaborations and this Porsche is one of them. It’s also the first and only car customized by Berluti. The bespoke classic car is built upon a highly coveted 1973 Porsche 911 S Targa. The reason why it’s such a hit amongst car collectors is that it is the last production year of the long hood, narrow bumper F-series 911.

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To turn the 1973 Porsche 911 S Targa into a one-off creation, Berluti designed a bespoke leather interior for the sports car. As one would expect, the attention to detail is immaculate. The master craftsmen at Berluti spent some 500 hours in developing the custom interior, which retains the car’s old school charm and keeps it period correct. Completed by hand by Berluti’s colorists and expert upholsterers, the custom interior features leather-trimmed dashboard, with open seam and double top-stitching, Boucle wool floor mats, a Venezia-patinated leather driver heel pad, a hand-stitched leather-sheathed gear shift knob, Venezia leather front boot, and engine compartment trims, and a Targa roof in alpaca with leather headliners. A line of custom Berluti luggage is also included with the car. The bidding on the Porsche closed on May 7th and it was sold for 348,500 EUR (about $388,500).

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Written By
Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.