Upset by the dastardly act and the untimely death of Cecil the lion in Africa, brand ambassador Cara Delevingne decided to auction her personal TAG Heuer Signature Edition watch on eBay. Her watch was auctioned off for $14,430, and the proceeds were given to WildCRU.org, the research unit with the scientists of the Wildlife Conservation Research Unit who are working on the future of wild lions in Africa and who has studied and followed Cecil since 2008.
TAG Heuer matched the winning bid to raise a total amount of $28,900 for this cause.
Cara’s passion for lions is evident from the lion tattoo that she sports on her finger. TAG Heuer and Cara initiated the auction for a cause close to her heart, to save and support the wild lion population in Africa. This handsome sum of money will be used by WildCRU.org to conduct an in depth study of lion movements with the help of sophisticated equipment like satellite trackers, support of field equipment and staff and training future conservationists who will ensure the safety and well being of these wild lions.
Spotted wearing on several occasions, Cara auctioned her personal TAG Heuer Carrera watch which will be released on the market in September. The case is made of steel black titanium carbide coated with a 41 mm diameter and set with 72 Wesselton white diamonds. It is engraved with Cara Delevingne Edition and stamped on the back with a lion’s head. The strap is made of black calfskin and the titanium buckle is engraved with TAG Heuer. The signature of Cara Delevingne is stamped in rose gold inside the strap.