From Dubai to London – Porsche Design is all set to open to 15 luxury hotels in metropolises across the world


German automaker Porsche’s lifestyle sub-brand Porsche Design has decided to make its foray into the hotel business. The luxury lifestyle brand has partnered with Deutsche Hospitality to create a new joint hotel brand called the Steigenberger Porsche Design Hotels. Although the announcement was made back in September, we finally have more details of the collaboration. The new joint hotel chain will represent a unique amalgamation of the ethos of both the brands and will “bring together design, technology and lifestyle at the very highest level.” The goal is to offer a completely new hotel experience to its guests. The collaboration will draw from the vast experience of Steigenberger spanning over 90 years and also benefit from the design philosophy and values exclusively associated with Porsche Design. The first phase of the collaboration will see the establishment of up to 15 hotels in some of the biggest cities across the world.


“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.”

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“Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept,” explained Dr. Jan Becker, CEO of Porsche Design Group. “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.”

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With the goal of achieving significant worldwide growth by 2027, the collaboration marks a significant step for both companies. The Steigenberger Porsche Design Hotels will have at least 150 rooms, suites, and penthouses. The official press release also points out that the co-branded hotels will also offer a remarkable restaurant and bar concept, exclusive Meet & Greet Cubes, and a health and beauty facility and gym extending over a minimum area of 1,000 square meters. But will the Steigenberger Porsche Design Hotels offer special facilities to supercar owners? Let’s hope so!

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