With luxury brands going all out on publicity on the digital platform, they put up themselves to a lot of risks. To help brands like Hublot, Dior and Chris & Cris WISeKe has come out with a patented Digital Brand Protection Solutions. The new setup will offers support to fight counterfeiting, boost sales, provide a private social network and offer a lifelong bond with the customer. Launched at this year’s Basel World, the brand protection technology also features WISeAuthentic that presents brands with “personalized solutions for digitally identifying authentic brand items”.
Brands like Chris & Cris, Dior, and Hublot use their services for direct sales information to the manufacturer, help them control gray markets and fight to counterfeit, and create a strong sense of brand identity by creating a VIP social network.