WISeKey launches Digital Brand Protection Solutions for luxury brands at BaselWorld

With luxury brands going all out on publicity on the digital platform, they put up themselves to a lot of risks. To help brands like Hublot, Dior and Chris & Cris WISeKe has come out with a patented Digital Brand Protection Solutions. The new setup will offers support to fight counterfeiting, boost sales, provide a private social network and offer a lifelong bond with the customer. Launched at this year’s Basel World, the brand protection technology also features WISeAuthentic that presents brands with “personalized solutions for digitally identifying authentic brand items”.

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Brands like Chris & Cris, Dior, and Hublot use their services for direct sales information to the manufacturer, help them control gray markets and fight to counterfeit, and create a strong sense of brand identity by creating a VIP social network.

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