Rolls-Royce seems to be growing as a brand, and how. After the runaway success of the personalized Rolls-Royce Ghost and Phantom models service that has skyrocketed in the last 18 months, the brand has big expansion plans. The cards are a 2500 square meter Assembly Hall and a 640-square meter Surface Finish Centre that will need funds amounting to £10 million ($15.8 million). The personalization service allows customers to commission cars to suit their lifestyle, style, and lavish tastes without damaging the vehicle’s performance or road safety.
With the new movie, the company has announced to double the number of Bespoke experts throughout the business. The plant’s construction will begin later in the year and will be up and running by the end of 2012.