An ode to sustainability like no other – we are talking about the new Nike basketball court in Hong Kong that is made out of 20,000 pairs of used sneakers. Yes, that’s right! Dubbed the Shek Lei Grind Court, space is built on the brand’s concept of “more performance, less waste.”
Located in Kwai Chung residential neighborhood, its surface is covered in Nike Grind ( the marquee’s decades-old idea to use the power of sport to create a zero-waste future and healthier planet), which is made from the used shoes. The Nike Grind surfaces are typically made from recycled and regenerated materials composed of plastic, rubber, foam, fiber, leather, textile, and much more.
The giant space also doubles as a mega canvas of public art expression with artist James Jarvis’ signature sphere characters playing basketball surrounded by mini-Swooshes. Commenting on it, Noel Kinder, Nike’s chief sustainable office, said, “At Nike, we know that the future of sports is directly connected to the future of our planet. Every company has a footprint, and we want our footprint to help shape a better world”.
He further added, “To do that, we’re harnessing Nike’s innovative spirit and scaling sustainable solutions to reduce waste and combat climate change. Shek Lei Grind Court highlights how we can leverage Nike Grind to turn waste into new opportunities for athletes to play sports a daily habit”.
[Via: Tatler Hong Kong]