What it takes to get noticed on social media these days is absolutely crazy. I’m sure you are more than aware of the stupid and sometimes very dangerous stunts influencers have been pulling off in the name of more likes and subscribers. Sadly, businesses have started to join the trend and use sensationalism and silly theatrics to promote their brand. A California-based company named Nano Clear, which claims to sell the world’s most advanced luxury watch renewal kit, might be guilty of jumping on this bandwagon to attract more attention to its product. The company regularly uploads videos on Instagram showcasing the effectiveness of its watch renewal kit, mostly shot with an interesting background. However, one of the recent videos managed to capture burglary right in the middle of a product shoot.
Shot in front of the Eiffel Tower in Paris, the video shows someone using the kit to restore the shine of a Rolex. Suddenly, the camera shakes, and a hand appears from nowhere to steal the Rolex. The short reel ends with the person polishing the Rolex and the one shooting the video running behind the watch thief. The was uploaded by Vertigo1983, an Instagram account themed around high-end watches, in collaboration with Nano Clear. While the caption claims the Rolex was stolen while filming the reel, there’s no information on whether the timepiece was recovered from the thief or not.
The video was immediately accused on Instagram of being a setup. “Won’t be winning an Oscar any time soon, but good attempt,” one person commented on the post, while some threatened to unfollow the Instagram account. Many commenters even questioned if the company used a fake Rolex to shoot the reel. Setup or not, the video proved to be quite effective, as it has already received more than 6000 likes and over a million views. That’s a lot more than what Nano Clear’s video usually gets. This is not the first time the American startup has tried something similar. A few months back, the company co-created a video that shows a reportedly $12,500 Rolex falling into the ocean from what appears to be a cruise ship while using the renewal kit. Much like the recent video, people were quick to call out the brand and its antics.
