Parmigiani has created an uber-exclusive timepiece that is inspired by the Bugatti Chiron

If there is one car that currently sits at the top of the food chain of production automobiles, it has to be the Bugatti Chiron. The French hypercar is the pinnacle of automotive engineering; what Bugatti achieved with the Chiron simply defies belief. Understandably, Parmigiani Fleurier left no stones unturned to craft a timepiece that mirrors the mechanical genius of the 1500 horsepower hypercar. Last year, the luxury watchmaker gave us a preview of the Parmigiani Fleurier Bugatti Type 390, in the form of a concept watch, when the Chiron was launched. Well, the Bugatti Chiron-inspired uber-exclusive watch is finally here, and it’s as stunning as the car itself. Introducing it as “an engine block on the wrist,” the Type 390’s design, and functionality, is something to behold.

The association between Parmigiani Fleurier and Bugatti began in 2004 and this 13-year old partnership has spawned some great timepieces with unusual designs and unique innards. The Type 390 continues with the tradition and has an anything-but-regular architecture wrapping an exceedingly over-engineered movement. The watch is driven by the Caliber PF390, a new cylindrical movement which boasts a flying tourbillon and a distinctive feature of it is the patented triangular barrel coupling system, which uses what the brand calls “the world’s smallest ever ball bearing”. The patented caliber has an 80-hour power reserve.

The shape of the case has the same distinctive silhouette as the Chiron. Measuring 57.7mm by 42.2mm, the case uses innovative mechanism that allows it to pivot through an angle of 12° to fit perfectly on any wrist. The Bugatti Type 390 is available in either white gold or rose gold, with each version limited to just 10 pieces. The ultra-exclusive Parmigiani Fleurier Bugatti Type 390 will set you back by 295,000 CH ($297,400 approximately).

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.