It’s hard to believe that Bugatti would ever run into trouble but the recent news of $85 million worth of stockpile sitting unsold has marred the brands image. To add insult to injury, the new breed of hypercars such as the Koenigsegg One:1 which are right on the heels of the Bugatti Veyron threatening to snatch its crown for being the world’s fastest car. But the automaker is re-strategizing its plans to gain trust with its current and prospective clients. Earlier Bugatti had launched ‘Dynamic Drive Experience’ which gave test-drives to customers to try out the 1,200-horsepower Vitesse convertible, both on open roads and a closed airport runway, and now the marquee has officially launched its ‘Bugatti Certified’ program today at the Techno Classica car show in Essen, Germany, which aims at taking care of the Veyron’s second owners and like other used car programs, gives the car a thorough inspection and an extended warranty.
“A Bugatti is purchased as a collector’s item,” said board member Stefan Brungs in a statement. “To honor the trust placed in us and to ensure the lasting value of this automotive icon is our highest priority.” Initially the service will only be available to the 300 Veyron and Veyron Super Sport coupes. The Bugatti Certified program involves Bugatti engineers applying technical updates to the Veyron, extended warranty, and giving the pre-owned Veyrons a ‘Bugatti Certified’ seal. In addition to it, the customers availing the service will also get access to exclusive Bugatti events and will be invited for special visits to Bugatti’s Molsehim, France headquarters, and attend a Bugatti-hosted test drive where owners will get a chance to experience the Veyron’s speed with a test driver on public roads and on a racetrack.
[Via – Worldcarfans]