If Alfa Romeo can devise a car that functions in all weathers, why not design a suit, thought Hawes & Curtis. They worked inexorably on this innovative and fashion-forward concept. Applying the notion of drivers seamlessly being able to adapt the car’s driving capability to handle all weather conditions, they required luxurious and water resistant Italian wool from Hawes & Curtis’ 1913 premium collection made in Italy. Be it UK’s heat-wave or thunderstorm, mesh lining inside the suit regulates the warmth of the body.
Inside the suit, the Giulietta’s distinguishing craft features can be clearly identified. They include the subtle honeycomb grille mesh lining, a commissioned print on the sleeve lining and the elegant red contrast. For chic professionals, a photo shoot was organised in London. An assortment of essential Giulietta accessories with Alfa Romeo’s iconic logo: tie, pocket square, cufflinks, lapel pin and tie slide completed the high-end look. The women’s shirt magnificently revealed artistic features of the car. For example: fluid lines of the car were gracefully spotted in the soft curvatures on the collar and bib.
“The limited edition pieces are inspired by the Giulietta’s refined design features and performance. Beautiful details such as the fluid lines of the car and the characteristic red highlights along the interior upholstery are echoed in the garments. I designed the items having in mind the corporate professionals who appreciate sleek design, attention to detail and impeccable quality.” Kate Regan, the extremely brilliant designer of Hawes & Curtis shared his thought on this project.