Fendi sets up pop-up store in Soho, New York to tantalize shoppers with products in arcade and vending machines

SoHo, is one of the favorites with New Yorkers and tourists alike who just cant get enough of its upscale boutiques. Though Fendi might be a little late to pop-up store in SoHo, the Roman luxury house has done extensive research to combine its codes with the mood of the location. The one-of-a-kind concept store at 122 Greene Street will display exclusive products through luxury arcade and vending machines with flashy neon signs #fendisoho in order to grab shoppers attention.

The studio apartment size pop-up store features design elements of natural brick, vintage parquet floors, colorful octane carpet and chandelier. Furniture pieces are made in iron and brass with a natural vintage finish balanced by light-colored and refined leathers and silk velvets, revisited according to the codes of Fendi.

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The pop-up store kicked off this month with Petites, including the Petite 2Jours, Petite 3Jours and Mini Peekaboo. Each month until December 31 it will highlight a different theme.

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