YSL has announced a pop-up hotel in New York that will spotlight the brand’s makeup and beauty products in an Instagram-ready environment. The hotel will take up five floors at the World of McIntosh Townhouse in SoHo during New York Fashion week.
Each room will showcase the brand’s latest launches including their Rouge Pur Couture lipstick and the popular Black Opium Eau de Parfum. The hotel will offer experiences for guests to participate in such as fragrance workshops and makeup counters where guests can try out YSL makeup.
Guests can also look forward to a lounge, rooftop pop-up shop, a YSL Beauty Café and even an indoor pool. The YSL Beauty Hotel has previously popped up at Paris and Hong Kong and promises to create in stir in NYC On September 8 and 9.
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