With the holiday season around the corner, Christmas trees and even giant decorated ones at that are a common sight. But, hardly ever would you come across one that smells an awful lot like your favorite Tiffany and Co. scent. In an ode to so please your senses, the marquee along with beauty brand Coty has recently resurrected a life-size fragrance-diffusing tree at London’s St. Pancras International Station.
Part of the ‘Holidays made by Tiffany’ campaign, the magnificent 43-foot Christmas tree showcases the brilliance and modern creativity of the marquee. It is designed to emit the sparkling floral scent of Tiffany & Co.’s Signature Eau de Parfum fragrance at regular intervals during the day, thus creating a unique immersive sensorial experience for passersby. One can also spot a large animatronic robot made of iconic blue boxes alongside the tree as well as a replica of a Coty fragrance bottle atop it.
The exclusive structure also boasts striking adornments in white and green along with the stark contrast of a red ladder that supports the heroic robot’s stance across its length. The Tiffany and Co. X Coty Christmas Tree will take center stage on the station’s concourse from 12th November 2018 to 4th January 2019 and will be open for who visit it during the said time. After all, you can’t not like a tree that smells like Tiffany’s!