Aston Martin launches its first “global experience Centre” in London


Chasing the very best of luxury in Mayfair, London; Aston Martin launched its very first “brand experience boutique” at No. 8, Dover Street. The British Luxury car maker introduced its very first global luxury art studio in an endeavor to extend the ‘Art of Living by Aston Martin’ concept to the brand’s elite clientele, admirers as well as first time connoisseurs. While the boutique may feature the sought after AM cars once in awhile, it will mainly cater to providing a blend of art and luxury through a well-rounded brand experience.

This boutique promises to give you a glance into the brand’s global collaborative efforts and will feature merchandise by Hackett London (clothes), Marma London (spectacles), Quintessence Yachts, Emilia Burano (linen), Silver Cross (pushchairs) and FPM. London’s Dover Street that houses many a luxury boutiques encompassing a wide array of global luxury brands, makes up for a perfect destination for the AM Centre. Designed to be a one stop shop, it will host exhibitions, design masterclasses, dinner experiences and other suitably luxurious events set to enhance your experience beyond cars. Driven by customer enrichment and satisfaction, the boutique will also house a customization area called – ‘Q by Aston Martin’, where you can tailor make a unique Aston Martin sports car or an AM37 speedboat.
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The brand’s philosophy also stands truly depicted through its plush interiors built on a mosaic floor, handcrafted from European oak. A work of very best craftsmen, the floor follows a Nautilus shell design, with a brass plaque displaying the infamous Aston Martin wings, which start at the center of the floor and seamlessly spreads out to the room’s edges. Reflecting the Nautilus design, the ceiling displays a “Starry Night’ installation created from 84 LED lights, accentuating the sheen and elegance of the sports cars on display. The walls that showcase pieces in carved ceramics and blown glass, from London-based artists Vezzini & Chen, will also lure customers into visual extravagance with a stunning Letv 120” 4K Ultra HD, LED-LCD TV screen that is one of the largest in Europe.

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While No. 8 Dover Street, provides an assorted amalgamation of culture, art and luxury, this AM studio is a must visit for ardent auto fans. Open seven days a week from 10am until 6pm from Monday to Friday and from 11 am to 5 pm on Saturdays and Sundays, visiting this one should happen to be somewhere near the top of your to-do list for your next London Trip.

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[ Via : Motoringresearch ]