Gucci’s first European men’s store opens in Milan


Gucci finally announces the opening of its Milan store, which is the largest and the first men’s store in Europe. The store enjoys a prominent location in the heart of Milan, the historic Brera district, in front of the internationally renowned museum Pinacoteca di Brera, surrounded by the Milanese art district’s prestigious galleries, design boutiques, and antique shops. The flagship is home to the entire range of menswear, including ready-to-wear, shoes, luggage and lifestyle accessories, small leather goods, sunglasses, watches, jewelry, and fragrances. It also boasts an entire area dedicated to the Made to Measure program: a personalized, luxury sartorial offering for the modern-day gentleman.

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The new Gucci store follows a smart design concept created by its very own Creative Director Frida Gianni, who has spun the interiors with her creativity.

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Spread out over three floors, the store measures to more than 500sq.m and incorporates ample open spaces, warm, luxurious materials, and natural light, projecting a design that suits modern times.

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The use of signature Gucci materials like rosewood and ebony, along with new elements like matt light grey marble (an exclusive to Gucci men’s stores), fluted glass, warm brushed bronze, smoked mirror, and smoked bronze glass, give the store a certain richness.

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The environment friendly brand – Gucci, also seeks LEED certification for the design.

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[Via – Gucci]