LG Steam washing machine fuses cutting edge technology and designer looks

Washing machines are not usually something to get excited about, but having inspected LG’s new modish Steam Direct machines; it seems a mechanical device that cleans clothes is indeed worthy of enthusiasm. While the regular models do not stand out particularly in shades of slick black and a metallic light blue as well as white; exclusive to the UK are just 40 models in four styles designed by Designers Guild. The stylish appliances sport four patterned fascias designed by British interior gurus, Guild- Imperial Flower, white beauty with a red floral damask print featured alongside; Cloisonné, a matt black product that’s been spruced up with gloss butterflies and flowers; Sevilla, a fresh green machine with a trailing floral design; and a modern geometric design of graphic circles that goes by the name of Ribailagua. Tricia of Designers Guild concurs, “This machine is very beautiful and it functions like a dream. With a machine like this, you do not have to put it in a cupboard.”

What’s impressive about these washers is that they are functional, better looking than most and crucially, genuinely energy saving and efficient. Because warm steam cleans the clothes, it uses less water and less energy than traditional machines. In addition to its eco-friendly credentials, steam cleaning also reduces shrinkage and extends life of threads.
LG Steam Direct Machines are on sale June 2006 from electrical retailers priced approx $1,500(£800). The designer line will set you back by $2,500(£1,300) and will be available from June from Harrods and John Lewis.

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