Watchmaker Audemars Piguet is building a radical luxury hotel in Switzerland

Usually in the spotlight for their exquisite timepieces, Audemars Piguet’s new project is quite a departure from the norm. The company had tapped the famous Bjarke Ingels Group (BIG) to design a hotel for them in Switzerland and BIG has just given the world a glimpse at their ambitious plans. The most striking elements of the Audemars Piguet Hotel des Horlogers are the zig zagging room slabs that give the hotel a surreal look.

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Each level of the hotel appears to be tilted off base with the rooms reducing in size towards the ends. These sloping floors are almost a nod to the surrounding ski slopes.

Inside, a long and continuous corridor connects the rooms. This is probably not the Swiss chalet you imagined, but it promises to be a niche choice for non-traditionalist vacation-skiers.

The hotel will boast two restaurants, a bar, a spa and a conference centre which will be positioned under the sloping slabs in a way that orients the spaces towards the light and makes them accessible from the exterior of the building.

Construction on the hotel has already begun and it will reportedly be complete in 2020.

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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.