We’ve seen quite a number of big luxury brands opening pop-up stores within renowned department stores like Harrods’ and Selfridges, all for the glory of ‘being noticed’ and an attempt at increasing their selling points. Some even indulge in pop-ups for just a few days as part of their marketing gimmick; an apt example to this being The Great Gatsy pop up jazz bar at Harrods’. Partaking in one such act is Chanel who is all set to host a pop-up nail bar, Les Vernis Couleurs Culte de Chanel, at Selfridges London from May 31 to June 12. If you wish to indulge in this exciting venture by Chanel, there is the extensive nail color collection to enjoy and more. For piquing up the event, the luxury brand has also roped in celebrity nail expert Sophy Robson who would be present at the venue, open to take in one-on-one appointments with customers who would visit.
June 6 would be that special day, wherein Sophy would create exclusive nail designs. You can book your appointment at the Chanel nail bar on 020 7318 2372. A $38 fee is redeemable against any Chanel beauty purchases made on the same day and appointments with Sophy Robson are $45.
[Via – Selfridges]