IWC unveils limited edition Mercedes-AMG GT watch, first to use boron carbide

IWC Schaffhausen and Mercedes-AMG marked ten years of their partnership by releasing a special edition watch with a material never used before in the watch industry. Meet the IWC Ingenieur Automatic Edition AMG GT. Limited to only 25 examples, the name and design of the watch pays tribute to the new Mercedes-AMG GT sports car. It is the first watch in the whole world to feature a case made of boron carbide, currently the hardest ceramic of them all. Boron carbide is only second to diamond in terms of hardness. The watch was presented at this year’s Goodwood Members’ Meeting. At the famous old club race, the two brands pitted three outstanding high- performance vehicles against each other: the first AMG racecar (the 1971 ‘Legend of Spa‘), the new Mercedes-AMG GT sports car and a Mercedes F1 W04.

iwc-ingenieur-automatic-edition-amg-gt-4“While the super-tuned engines were revving up a storm, somewhere just off the 3.8-kilometer track in West Sussex, England, was the barely perceptible ticking of a trailblazing new product,” IWC describes the special event. Coming back to the watch, the IWC Ingenieur Automatic Edition AMG GT timepiece’s color scheme is inspired by the car itself. Its black is beautifully accented with yellow design features in a nod to the exclusive AMG colour shade ‘solarbeam‘. The rubber strap has yellow lock stitch seams and a black inlay of innovative DINAMICA microfibre, as found on the steering wheel, seat upholstery and roof lining of the new Mercedes-AMG GT. There is no word on the pricing.

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[IWC]