Net-a-Porter is planning to sell their fabulous luxury goods through WhatsApp

Net-a-Porter’s next big move is trying to reach a new set of customers through the instant messaging service: WhatsApp. The e-commerce site’s personal shoppers already use WhatsApp to talk to their clients and now the company is in the process of developing technology that will allow those customers to purchase their favorite luxury goods directly through the app.

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“We’ve made some of our biggest sales to EIPs by chatting to them through WhatsApp,” said Net-a-Porter’s chief executive Federico Marchetti. This explains the company’s wish to reach out to clients through this medium. Additionally, Net-a-Porter gets almost double the business from mobile users as compared to customers buying via their desktop computers. Not only do mobile users make more purchases, but their purchases also have higher values.

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The technology, however, is still being tested and as of now there is no release date in sight.


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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.