Aston Martin has announced that Bowmore Islay Single Malt Scotch Whisky become its exclusive spirits partner. The partnership between the two iconic British brands is set to create an exclusive series of outstanding products and experiences. Bowmore is the oldest distillery on the Scottish island of Islay which is known for its whiskey and the brand which was established in 1779 is working with Aston Martin’s design team to create exclusive bottling. What that means is the famous winged logo of the British carmaker will feature on an alcoholic beverage bottle for the very first time. In fact, earlier this Aston Martin was granted a trademark for its name and wing logo to be used in relation to alcoholic beverages, except for beer.
Andy Palmer, president, and group CEO at Aston Martin Lagonda said: “This series of limited edition bottlings are going to be very special collectors’ items for the whiskey connoisseur and Aston Martin enthusiast. As brands, we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”
Commenting on the announcement, Albert Baladi, president and CEO of Beam Suntory, the owner of Bowmore, said: “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades. Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whiskey very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry-leading collaboration for years to come.”
