The automobile industry globally is quickly transforming itself to embrace the electrification of transportation and sustained mobility in general. Over the last couple of years, we have seen some of the biggest names in the industry invest billions of dollars in development of electric car technology and make their foray into the EV market, including Audi with its e-tron range, Mercedes-Benz’s EQ line of electric cars, and the newly launched Porsche Taycan sports sedan. Now it looks like French supercar manufacturer Bugatti will soon join the club with its plans to introduce an all-electric car in the future. Bugatti CEO Stefan Winkelmann in an interview with Bloomberg has stated he’s pushing for Bugatti’s next car to be an electric four-seater with a much affordable price-tag. The company’s chief boss agrees to the fact that it can’t only build ultra-exclusive hypercars forever.
“The industry is changing fundamentally, and we have to address what opportunities there are to develop Bugatti as a brand going forward,” Winkelmann said in the interview. According to Winkelmann, the discussions between Bugatti and parent company Volkswagen over the project are currently on. If the company chooses to follow the recent trend, the Bugatti EV with seating capacity for four can very well be a crossover; although, Winkelmann said earlier this year that the brand wouldn’t make an SUV. The electric car will be a mass-market product, which makes a better business sense for the brand which currently only builds 70 hypercars in a year. According to some estimates, the company might end up building over 600 electric cars a year with a price tag of somewhere between $500,000 to $1 million. But the company will have to massively expand its operations to undertake such a project; it currently employs around two dozen to build all its cars at its Molsheim factory in France.