We already spoke about this man throwing off his shirt to celebrate his newest role as Diet Coke’s Creative Director. This time its the well-designed cans that we are more keen to discuss about. Fashion designer Marc Jacobs marks the 30th anniversary of Diet Coke with three designs, each one inspired by a different decade since the drink’s launch. Each design pays tribute to the fashion trends of the ’80s, ’90s and 2000, and features an illustration of a model from that era. The can that represents the 1980 era features a burst of bow-ties with a woman dressed in a tuxedo. The ’90s can plays with birds fluttering around a woman posing in a pink and purple bustier dress, stilettoes and a hat. Lastly the can from 2000 is showered with polka dots and highlights a modern woman sporting a short hair cut and standing tall in a trendy monochrome striped outfit.
WWD reports that. ‘The first cans and bottles are slated to arrive next month in 11 European markets including the U.K., France, Benelux and Iceland.’