Its surprising that a place like Hawaii needs promotion and advertising, but what is astonishing is selecting Ultraman a Japanese fantasy character to do the job. You heard it right, Tsuburaya Productions the creators of Ultraman have partnered with Hawaii tourism board for the campaign “Ultra Hawaii” which will see the yellow eyed Alien along with his colleagues and Nemesis promoting surfing, marriages, dining, doing the hula and a host of other activities in the scenic islands. A favorite with the Japanese as Doctor Who is to the English the campaign will woo in fans by placing 2.5 meter tall statues of Ultra Man at various parts of Oahu.
Close to 12 Japanese travel companies will be working in promoting this campaign across Japan with advertising, limited edition merchandise and giveaways.
[Ultra Hawaii – Japanese]