Emirates is investing $2 billion to make flying even better – First class passengers will get a brand new cinema snack menu, unlimited Persian caviar paired with Dom Perignon and upgraded cabin interiors.


Of airlines across the world, Emirates certainly knows how to do its job well. The marquee has up until now offered great service and is a specialist in providing customer delight. However, in bettering itself further, the airline has recently invested $2 billion to take its customer experiences a notch further. The outlay will include a massive program to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.

Via Facebook / @Emirates

Commenting on it, Sir Tim Clark, President of Emirates Airline in a statement said: “While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic, we’ve continued to launch new services and initiatives to ensure our customers travel with assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programs to take Emirates’ signature inflight experiences to the next level.”

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Refreshed vegan menu on the first class.

The improvements will include new menus designed by an award-winning team of chefs, a new vegan menu with delicious and healthy plant-based meals, a champagne and caviar experience with unlimited portions of Persian caviar as part of the ‘dine on demand service, and a memorable movie moment on-board with cinema snacks and 5,000 channels on Emirates’ ice inflight entertainment system.

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First class passengers will also get a special movie menu.

In addition to the above, fliers will be able to enjoy upgraded cabin interiors with an extensive and record-breaking refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new paneling, flooring, and other cabin features.

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