Mercedes Benz Style is a luxury label that brings together the company’s years of experience in automotive craftsmanship with some of the most famous design houses in the world. Started in 2010, the parallel brand has showcased its unique creations, and this weekend they’ll put on exhibition all the masterpieces together for the first time. There couldn’t have been a better place than Porto Montenegro to celebrate the brand with an exclusive gala at the marina. The portfolio of Mercedes-Benz Style has products covering Mobility, Lifestyle, Sport, and Interior Design and will be on display at the exhibition.
The first product of the brand was EC145 Mercedes-Benz Style helicopter which was built in partnership with Eurocopter. It was unveiled a year after the creation of Mercedes Benz Style and is designed for business and private travel. It offers the best interiors and features in its class and accommodates up to eight people.
In 2012, Mercedes Benz Style launched its furniture collection with progressive and contemporary design. It has eight different units, including Sofa Class (three-seater) MBS 001, Dining table MBS 002, Chair MBS 003, Bed MBS 004, Sideboard MBS 005, Chaise Lounge MBS 006, Chest of Drawers MBS 007, and Home theatre system MBS 008.
Mercedes Benz Style unveiled its eyewear collection for 2013 Spring/Summer at the start of the year. It was developed and designed in partnership with the renowned glasses manufacturer Rodenstock and represents the finest quality.
The exhibition will also preview the Mercedes-Benz Style Leather & Luggage Collection, which is scheduled to be launched in September. Mercedes Benz joined hands with TWC-L’Amy Group to come up with the ultra-exclusive line-up.
The centerpiece of the exhibition will be the Silver Arrow Grantourismo superyacht. The final design will, however, be unveiled at the Monaco Yacht Show in September this year. Porto Montenegro houses some of the most luxurious yachts and will also be Silver Arrows’ home port. The 14-meter superyacht will be the first sea-going Grantourismo of the seas.
[Via – Daimler]