Throughout its history, The Coca-Cola Company has captured the spirit of the times through its advertising art. The original can form, from 1955, featuring the brand’s logo in red against a white diamond was nothing overly special but the simplicity of it made its mark on the subconscious of thirsty nations. Coca-Cola has time and again redesigned the can using the work of the top artists and designers, including Andy Warhol, Marc Jacobs, Karl Lagerfeld, Roberto Cavalli and Chantal Thomass to keep the brand feeling fresh. With no signs of slowing down, Coca-Cola light has teamed up with Italian luxury fashion house Moschino for its new collection ‘Coca-Cola light loves Moschino’, which was unveiled at this year’s Milan Fashion Week.
Led by the designer Jeremy Scott, the series through three different subjects- Cow Print, Eye Chart and Hearts depict the heritage of the Italian maison. The black and white Cow print has over the years become symbolic of the iconic fashion house.
Pink heart is another signature monogram that was also generously used by Moschino for its Summer 2015 collection, a real Barbie world. It is the most recognized symbol of the brand and Jeremy Scott chose to use it for this series as well.
Eye Chart is the most innovative design by the maison. The graphic design goes to remember the tables used by ophthalmologists.
The Coca-Cola light loves Moschino’ series will be available until December 2014 in
330ml cans, 500ml bottles and bottles 1,75l throughout Italy. Also, you can win a jersey signed Moschino every day until December 31 in a contest, by entering the code found under the cap of the bottle. For more information about the contest, please visit the Coca-Cola light website.
[Via – Fashion-In-Town]